The world of advertising is evolving dramatically. We all know how Google and Facebook have changed the online ad world. The Rubicon Project (RUBI) is trying to change the way corporations buy advertising. The company name is The Rubicon Project. So as this stock rallies, there appears to be a huge level of conviction towards the stock. The rally off the February low has been 65%. The SCTR has popped up above 75% which is my level for interest. The Relative Strength is breaking out to fresh 1 year highs. Now the price has broken out to new 52 week highs, but has not broken out above the previous highs in February 2015.
The volume has been improving after the huge spike in late February, but is starting to get a little weaker. The zoom box shows a few more days showing up below average. Lastly, the MACD looks like it is making a lower high on momentum as it tries to break out.
This stock may need to pause as it has had a tremendous run. I plan to put it on my watch list for an attractive entry as the late February move was the biggest candle on the chart and looks like a major trend change. If the overall market pulls back, this stock may follow like it did in January. But it definitely looks attractive if you can find a place to buy it.
Have a great weekend and good trading,
Greg Schnell, CMT, MFTA.
