David Keller, CMT is President and Chief Strategist at Sierra Alpha Research LLC, a boutique investment research and consulting firm focused on helping investors manage risk through market awareness. He combines the strengths of technical analysis, behavioral finance, and data visualization to empower self-directed investors to identify investment opportunities and minimize behavioral biases.

Dave is a CNBC Contributor, and he recaps market action, interviews leading experts, and explores the relationship between investing and behavioral psychology on his “Market Misbehavior” YouTube channel.

Dave was previously a Managing Director of Research for Fidelity Investments, where he managed the Technical Research Department as well as the renowned Fidelity Chart Room. He also served as Chief Market Strategist at StockCharts.com, building on the work of legendary technical analyst John Murphy.

A past President of the CMT Association, Dave is also a member of the Technical Securities Analysts Association, San Francisco, and the International Federation of Technical Analysts. He has lectured on technical analysis and behavioral finance as an Adjunct Professor at the Brandeis University International Business School in Waltham, Mass.

Dave was formerly a Technical Analysis Application Specialist with Bloomberg LP in New York and was a regular contributor to Bloomberg Markets magazine. He is the editor of the book Breakthroughs in Technical Analysis: New Thinking from the World's Top Minds, published in 2007 by Bloomberg Press.

Dave is a classically trained musician and student pilot, and resides in Duvall, Washington, with his wife and two children. He received degrees in Music and Psychology from The Ohio State University.

David Keller's "Morning Coffee Routine" ChartPack

David Keller's favorite charts, installed directly into your own StockCharts account

Learn More



Follow the markets through David Keller's eyes and make his "morning coffee routine" your own with this unique ChartPack. This expertly-curated collection of ChartLists starts with a long-term perspective and goes in order through key equity indexes, breadth and sentiment readings, asset allocation views, sectors, and stocks. You can follow the lists in this ChartPack in order to mirror David's analysis and embrace a proper long-term perspective at the start of each trading day.

1. Long-Term Market Trend

2. Short-Term Market Trend

3. SAR Market Trend Model

4. US Equity Market Indexes

5. Global Equity ETFs

6. Intermarket Analysis

7. Breadth Indicators

8. Sentiment Indicators

9. Ratios

10. US Sector ETFs

11. US Industry Indexes

12. US Factor ETFs

13. Dow Stocks

14. "Your Portfolio"

15. SPY Intraday