Don't Ignore This Chart!

There's Only One Thing That Slows Starbucks


One of the best stock market stories of this century has been the remarkable growth of Starbucks (SBUX) and over the past five years, I can only point to one thing that slows the price appreciation.  Coffee prices.  That seems simple enough to understand, but the chart below brings it to light visually.  Have a look:

Those two red rectangles above highlight SBUX price stagnation during periods of rising coffee prices.  We're currently in one of those price rise periods so it makes sense to keep an eye on this trend reversing before we expect any major surge in the SBUX stock price.  Coffee prices have turned down a bit over the past two weeks and that has led to strength in SBUX shares.  If you're looking for SBUX to percolate, see if coffee prices continue to drop.

Finally, the correlation indicator is another way to see that the SBUX stock price and coffee prices tend to move inversely to one another as the correlation factor typically remains below zero, suggesting that negative correlation.

Happy trading!


Tom Bowley
About the author: is the Chief Market Strategist at, where he provides stock market education, guidance, and trading strategies using a unique combination of technical, fundamental, and historical analysis. Tom provides members with four portfolios (Model, Aggressive, Income, and Value), all designed to beat the benchmark S&P 500, and a revolving Watch List of hundreds of companies reporting strong quarterly earnings (must beat both revenue and EPS estimates) and exhibiting technical strength as well. These companies comprise EarningsBeats' annotated Strong Earnings ChartList (SECL), from which Tom trades exclusively. Tom writes a Daily Market Report (DMR) for members to include an executive summary, market outlook, sector/industry watch, and trading ideas. Learn More
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