The MEM Edge

Three Reasons We're Headed Higher From Here

Mary Ellen McGonagle

Mary Ellen McGonagle

President, MEM Investment Research

The markets posted an impressive rally this past week as a lack of inflation-related economic data had investors focused instead on quarterly earnings reports. While not all companies posted strong results -- think Tesla (TSLA) -- a majority came in with positive earnings surprises that were greeted with heavy buying that brought on super sized gains.

Below is a listing of the top 5 performers from the S&P 500 last week and each company reported earnings.

The possibility of most companies reporting earnings ahead of estimates is something I wrote about in my MEM Edge Report two weeks ago, as a study from Factset stated that analysts were lowering their guidance while management remained positive on their earnings outlook. That investors would bid up shares sharply following this outcome remained to be seen, and, as you can see from the list above, that's been the case.

Next week will bring plenty more earnings reports, with heavyweight names such as Microsoft (MSFT), Apple (AAPL) and Amazon (AMZN) among the companies due to release results. With the economic calendar remaining relatively light until Friday's PCE report, I expect the bullish response to corporate results above estimates to continue. This is reason 1.

Also noteworthy is the fact that the Federal Reserve is going into their blackout period, where they will not be publicly speaking any more until after their next meeting, which will take place on November 2nd.

Federal Reserve officials have been very vocal about their intent to keep interest rates elevated for as long as needed in order to reduce the currently high level of inflation. Comments from over 30 separate speeches over the first 2 weeks of October squashed any rally attempts in the markets. Last week, pullbacks in the market occurred again, when Fed Governors were publicly reiterating their hawkish policy intent at a speaking event. The upcoming quiet period for any "Fed speak'' is my 2nd reason.

The third and most compelling reason is that today's strong rally in the markets sparked a follow-through day in both the S&P 500 Index and the Nasdaq.  This occurrence has identified every market bottom going back over 100 years, and was uncovered by William O'Neil - founder of Investor's Business Daily. While every follow-through day does not signal a new, long-term uptrend, it has marked the beginning of every lengthy counter trend rally this year.


The follow-through day looks for proven price and volume characteristics in the broader market indexes that signal a shift into an uptrend. Today's rally met the threshold of having a gain of at least 1.4% and it occurred on heavy volume, which is another criteria. Lastly, it was on the 4th day out from a rally attempt which is also important.

While a bullish response to positive earnings, the lack of upcoming economic data and a follow-through day all point to upside for the markets, they do not mean that a market bottom has been put in. This is because other characteristics need to be in place which I frequently review in my MEM Edge Report. At this time, we're in a bear market or countertrend rally.

For those interested in receiving access to a list of stocks poised to benefit from this new uptrend, use this link here to access my twice weekly MEM Edge Report for a 4-week trial at a nominal fee. You'll also be alerted to when the uptrend has ended so you can lock in profits while also being updated regularly to any shift in sentiment regarding the broader markets as well as individual stocks.

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On this week's edition of The MEM Edge, now available to watch on demand at and the StockCharts YouTube channel, I review what's driving the markets higher and what to be on the lookout for next week. I also share Group and Sector rotation that's taking shape.


Mary Ellen McGonagle, MEM Investment Research

Mary Ellen McGonagle
About the author: is a professional investing consultant and the president of MEM Investment Research. After eight years of working on Wall Street, Ms. McGonagle left to become a skilled stock analyst, working with William O’Neill in identifying healthy stocks with potential to take off. She has worked with clients that span the globe, including big names like Fidelity Asset Management, Morgan Stanley, Merrill Lynch and Oppenheimer. Learn More