Don't Ignore This Chart!

AmEx Earnings And Heavy Volume Sink Consumer Finance

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Consumer finance ($DJUSSF) recently broke below key price support at 170 and did so on heavy confirming volume.  To make matters worse a key component - American Express (AXP) - disappointed Wall Street after Thursday's close with its quarterly earnings report.  Bottom line results beat consensus estimates, but revenue came in a bit light.  AXP was under pressure throughout the day on Friday and was a major reason why the Dow Jones gained just half of the NASDAQ's gain.  Below is a chart showing the breakdown of the DJUSSF, along with its next key price support level:

The bottom half of the chart shows that AXP has been underperforming its peers in the consumer finance space for the past 18 months.  Until this downtrend line is broken, I'd avoid AXP shares.

Happy trading!

Tom

Tom Bowley
About the author: is the Chief Market Strategist at EarningsBeats.com, where he provides stock market education, guidance, and trading strategies using a unique combination of technical, fundamental, and historical analysis. Tom provides EarningsBeats.com members with four portfolios (Model, Aggressive, Income, and Value), all designed to beat the benchmark S&P 500, and a revolving Watch List of hundreds of companies reporting strong quarterly earnings (must beat both revenue and EPS estimates) and exhibiting technical strength as well. These companies comprise EarningsBeats' annotated Strong Earnings ChartList (SECL), from which Tom trades exclusively. Tom writes a Daily Market Report (DMR) for members to include an executive summary, market outlook, sector/industry watch, and trading ideas. Learn More
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