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Getting Hit By A Pound Of Coffee

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I received an email from a strong technical analyst regarding coffee.  He sent it to me last week. But what a move today.  Just a shout out to Dominic G. for a great call.$COFFEE 20140203


However, this chart makes more sense when we see the affect on the Coffee shops.

Coffee Correlations 20140203

The call was to go short coffee shops and long "Jo" which is the coffee tracking ETF.

So the related weakness in these companies is probably not the retail malaise, the lack of people shopping in the mall, or the general downturn in the markets recently.  It appears to be a physical spike in their base costs.

Thanks for the mail, 

Greg Schnell, CMT

Greg Schnell
About the author: , CMT, is a Senior Technical Analyst at StockCharts.com specializing in intermarket and commodities analysis. Based in Calgary, he is a board member of the Canadian Society of Technical Analysts (CSTA) and the chairman of the CSTA Calgary chapter. He is also the author of Stock Charts for Dummies (Wiley, 2018). Learn More
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